Creative Direction

I focus on creating conceptually strong and visually captivating campaign creative. I oversee the development process by creating briefs for artistic professionals like photographers, illustrators, retouchers, and wardrobe stylists, and providing clear, structured feedback that’s easily actionable.

  • 2025 Spicks & Specks Key Art

  • 2025 Melbourne International Comedy Festival on ABC

  • 2023 Dark Emu Documentary Key Art

three presenters stand in front of a brcik wall that's plastered with band posters

Social: CANVA TEMPLATES for brands

I translate brand guidelines into compelling and easy to use Canva templates to empower teams to quickly create social content. Since 2021 I have worked with over 20 brands.

  • 2024 Radio National Rebrand

  • 2024 ABC News Rebrand

Canva
Creator

2,500 templates in the Canva library

50,000+ followers on Canva

Over 2 million template exports annually

13 million designs created with my templates

Since 2021

canva.com/takecarecreative

Training Guides: Design for non-designers

I translate designer-speak into actionable systems for non-designers within organisations big and small. I cover:

  • Accessibility standards

  • Stock Photography tips and libraries

  • Explanations of design judgments

  • Basics of creative copywriting

Pitch Decks

These days, everything is a deck. I empower my clients to pitch their best with bespoke Canva Presentation templates. I work with:

  • Start-ups

  • Film production companies

  • Media brands

It’s just a shame I can’t show you any!